Founder’s Clubhouse

Ep 20: Retargeting ads - are you doing them right? Or at all...

In this week's episode Jayden and Danni talk through how to set up and execute high performing and converting, retargeting ads.
From audience selection and specification to defining the content for the customer journey and how to segment the audience, the team take the time to really dive into the importance of having retargeting ads, but also, the importance of doing them differently to the rest of the market! 

Ep 19: Do your product pages suck? Find out...

In today’s episode Jayden teaches on the importance of product pages and what things you may be doing wrong, resulting in a high number of 3-second bounces.
Jayden discusses how to ensure your customers make it past the 3-second bounce, to improve conversions and/or generate qualified leads.
Jayden also shares some quick, easy wins and actionable tasks you can implement to not  only make life a lot easier when uploading new products. But to also ensure those product pages are working hard to not only retain visitors, leading to greater conversions, but also send positive signals to google, helping your quality score. 
To join the clubhouse visit www.foundersclubhouse.co.uk/join 

The 12 tasks that will 3x your business in only 1 year!

In today's episode Jayden and Danni walk through Jayden's road-map template for business growth. This is what Jayden followed to 3x Business One in under two years. 
 
It's his LCV! Leads, conversions, value - it's a simple, yet highly effective framework, which if set up and executed properly will result in amazing results each quarter. 
 
To use this template, join the founders clubhouse today at www.foundersclubhouse.co.uk/join. 
 
 

Ep 17: How we fumbled the bag and lost out on millions of pounds - with Hannah Chambers

If you're a parent - this one's for you.
Today Danni and Jayden are joined by their newly-appointed Operational Consultant, Hannah Chambers, owner of Bored of Busy, where they discuss their personal need for a strong operational infrastructure for the business to avoid another early sale, like business one, which resulted in a loss of hundreds of thousands, if not millions of pounds (expert advice approved statement!!)
The team today discuss the importance of this infrastructure - from being able to go on holiday for a week, to reducing owners risk when selling your business and not having your multiple suppressed! 
Jayden recently met with his buyer of business one, who reported that he'd give Jayden an A* for marketing and SEO, but a complete FAIL for operations of business one!! This was reflected in Jayden's ability to mentally cope with the success of business one and was ultimately responsible for the failings.
If this episode resonates with you - reach out to Hannah at @Boredofbusy on Instagram! She is accepting new clients!
https://www.boredofbusybiz.com/Home 
If you aren't currently a member of the Founder's Clubhouse - join us at www.foundersclubhouse.co.uk/join ! 
 
 
 
 

Ep 16: AI in business - there's a time and a place. But it works.

In today's episode Danni and Jayden discuss 5 actionable ways you can and should be using AI tools in your business. 
There are certain areas where if you layer different tools correctly, you can make exceptional leaps and see huge success. 
Jayden and Danni's first business went from less than 10 website visitors a day, to near 500 a day, in less than 5 months, all through organic SEO, where AI was heavily relied on within that SEO strategy. 
To visit any of the courses referenced in this episode head to www.foundersclubhouse.co.uk/join to become a member and access the masterclass library.

Ep 15: Changing the way you think about marketing - The George Bryant method

If someone walked into your store and picked up an item for 5 seconds, put it back and carried on walking around the shop. Would you pay someone to follow them around holding that item saying "are you sure you don't want this?" 
Probably not. Except, your re-targetting ads are probably doing just that right? 
Today Jayden and Danni unpack a different way to think about marketing. Heavily inspired by George Bryant, billionaire marketing guru and ex US marine, Jayden and Danni use elements of George's theory in their day to day marketing and want to share that with you.
Listen to George's Podcast here -https://podcasts.apple.com/gb/podcast/the-mind-of-george-show/id1504361992
To access the courses and teachings discussed in this podcast, go to www.foundersclubhouse.co.uk/join to become a member of this special community and be a thriving founder. 
 
 

Ep 14: We're exposing ourselves BIG TIME - 2025 business success predictions

Hey Founders, 
Happy New Year! Today Danni and Jayden talk predictions and hopes for the success of the Founder's Clubhouse for 2025.
In this episode Danni also opens up about her fears and doubts about the business, while Jayden promises holidays to Barbados!
Join us over at the Clubhouse, www.foundersclubhouse.co.uk/join for 2025! 

Ep 13: Profit Margins - from 30% to 65%, in the space of a week. Interested?

In this episode Danni and Jayden discuss business loans, and how, when used in the right way can be an incredible lever for growing and scaling your business. 
It's not as scary as it sounds, but if you are struggling to pull the trigger on a loan, reach out to the Founders team for support and confirmation of your decision.
Join today www.foundersclubhouse.co.uk/join 

Ep 12: "Jayden, your ads suck" - Danni Clark, 2024

Hi Founders!
In this episode Jayden and Danni talk through the terrible paid ads Jayden put out last week to promote the Founder's Clubhouse.
Because he was in a bad mindset - stressed, anxious, and eager to move forward, Jayden didn't take any of his own advice on what a good advert looks like, and instead put out ads that were in Danni's words "absolutely rubbish".
Tune in as the team break down why the ads won't work, and how paid ads need to be structured and positioned to ensure better success from your paid advertising. 
For more insight and guidance on how to create quality ads, join the clubhouse at www.foundersclubhouse.co.uk/join

Ep 11: Quality vs Quantity in SEO - how the right balance determines your results.

Getting results in SEO is totally dependant on finding the right balance between quality and quantity.
If you aren't executing at sufficient scale, you're never going to keep up or compete.
Equally, in a flooded content landscape, particularly since the intro of AI tools, churning out poor quality content at scale won't help either.
In this episode, Jayden talks you through how to find the right balance. 
For more information and a detailed course on exactly how to do this head to https://foundersclubhouse.co.uk/pages/free-masterclass-seo