Founder’s Clubhouse

Ep 34: SEO Series - part 2; topical authority and avalanche SEO theory

Episode 2 of our SEO Series!
 
Following on from last episode, Jayden now outlines the massive importance of building topical authority, in order to convince Google to rank you, whilst following the avalanche SEO theory, to ensure you are spending your efforts economically!
Combining this process, with proper keyword research, gives you the foundation to start creating content that will rank quickly!
For more, go to www.foundersclubhouse.co.uk/join 
 
Resources:
Presentation: https://drive.google.com/file/d/1t325538xSR80CO8hZTQFwtj9K5-I7uIY/view?usp=sharing 
 
 

Ep 33: SEO Series - part 1; keyword research

The first in a series of SEO related episodes;
Let's go from the top!
Today's episode walks you through how to conduct full, keyword research for your business, across informational and commercial search terms, so that you can put together your SEO content creation plan.
For more, sign up to become a member at www.foundersclubhouse.co.uk/join 
 
Resources:
For keyword research:
answerthepublic.com 
ads.google.com/aw/keywordplanner/ideas
https://ahrefs.com 
My keyword planner:
https://docs.google.com/spreadsheets/d/1cbR9iGIjHBUUUduu3Yj9b-qZ0M0R46UVSfRg43HwxNY/edit?usp=sharing
 
 
 

Ep 32: Interview: 8 years and a million dollar exit - But this is NOT a story of overnight success.

Today Jayden sits down with Gian and Karsten — two founders who just closed a chapter eight years in the making, selling their eCommerce business for just under a million dollars.
But this isn’t a story of overnight success.
It's a story of slow, steady growth...
We’re talking: Google suspensions. Skeptical suppliers. Hiring and firing headaches. Cash flow chaos. Stock shortages. You name it — they battled through it. 💥
Their growth wasn’t flashy or overnight... It was slow, steady, sometimes painful — but ultimately, it was powerful.
There were times it would have been easier to walk away.
And when things got really tough, and most would have given up, they made a critical shift — they stripped everything back and went from simply operating their business to owning their business.
A change didn't just save their business — but set them on the path to a life-changing exit.
In this conversation, they open up about what worked, what didn’t, and the lessons they wish they knew sooner.
A truly inspiring story! 

Ep 31: Is God helping you to grow your business?

In today's episode, Danni and Jayden discuss the different support systems people hold in business and how they can affect your business success. 
A chatty and sometimes emotional episode to get you thinking and hopefully speaking! 
Join Founder's Clubhouse at www.foundersclubhouse.co.uk/join ! 
 
 

Ep 30: 3 new growth levers to pull to increase profit AND enterprise value!

Hey guys, 
 
In today’s episode Jayden and Danni share three new growth levers you can pull if you’re running out of ideas! 
 
They cover the ins and outs of:
Self-syndicating partnerships 
Inventory financing 
Niche resource backlinks
 
Whilst they may sound boring - these three things can boost your growth quickly and increase your enterprise value (which lets be honest - Is WHY we all do this)!
 

Ep 29: Are you making these mistakes in business? They're smaller than you think.

Hey guys, 
In today’s episode Jayden and Danni discuss 5 things they think you may be doing that is making life harder for yourself than it needs to be!
They breakdown the benefits of
Using a phone answering service
Reinvesting small profit to grow enterprise value
NOT  being paralysed by the thought of growth 
NOT context shifting, and how this is vital for growth
And finally, reaching out to THEM to ask questions!
With actionable advice Jayden and Danni tell you how to get started on all these things to make your day to day life in business EASIER!
 
As always, to sign up go to www.foundersclubhouse.co.uk !

Ep 28: Are you a "Best Price & Free Shipping" Basic B**ch?

In this episode, Danni & Jayden help you to think outside of the box when it comes to having the best offer on the market.
They are fed up of hearing from business owners who describe their offer as "We match the best price" "We offer free shipping" "We offer free returns" ... 
Sound like you? 
Let's do better. 
Tune in to find out how! Join the Founder's Clubhouse for more insights and tactical support to grow your business! www.foundersclubhouse.co.uk/join 

Ep 27: The secret weapon for exponential growth

Success isn't built overnight - it's stacked, one small action at a time.
In this episode, Jayden & Danni reveal the secret weapon behind long-term success - Compound Growth. 
Learn how tiny, but consistent efforts can lead to massive results over time, and why, most people overlook this game changing principle. 
Start compounding your growth today! Join the Founder's Clubhouse at www.foundersclubhouse.co.uk/join and become a Thriving Founder! 

Ep 26: Reality Check - The excitement and disappointment of launching our first product

In this week's episode Danni and Jayden talk about the excitement and disappointment of launching the Thriving Founder! Spoiler alert - they're being overly hard on themselves. 
 
Listen as they chat through the amazing benefits of Thriving Founder and how it has been created to help you to explode your business!
 
To become a Thriving Founder head to www.foundersclubhouse.co.uk/thrivingfounder.com
 

Ep 25: The fastest way to the top of page one - text ads tutorial with Jayden

In today's episode Jayden walks through how to create highly profitable Google Search Text Ads for your business.
This is an end-to-end walkthrough, from identifying the right keywords to target, to creating your ads, and optimising both the ad and landing page going forward.
If you've tried text ads previously with limited or no success, this will reframe the way you think about text ads. If you've never tried them, you're missing out and here's why!