Founder’s Clubhouse

Ep 23: Ever wondered what Google thinks of your domain?

In today's episode Jayden walks through Google's EEAT framework - which is how it decides the quality rating of your domain, and therefore your propensity to rank higher. 
Jayden helps the listener to understand the EEAT framework, and how to send as many positive signals as possible to Google, to improve your ranking. 
For more tips and tactical insights, join the Founder's Clubhouse at www.foundersclubhouse.co.uk/join 
 
 

Ep 22: How to not poison your domain with backlinks - a complete guide to backlinks for SEO.

In this episode Jayden walks you through the process for assessing the quality of backlinks for SEO.
A simple, and easy to follow tutorial for anyone considering buying backlinks, to ensure you aren't wasting your money or poisoning your domain with poor quality links (which most are!)
Short, sharp and extremely helpful to those it concerns!
Join the Founder's Clubhouse today at www.foundersclubhouse.co.uk/join
 

Ep 21: How John Murphy went from £300K revenue to £3M organically (in less than a year)!

Guys - welcome back. John's story is one that no matter how many times I hear it, I am truly in awe. 
John is a member of the FCH, and he's with me today to share his story, and his expertise on how he made some incredible, smart, and seriously brave decisions in business to explode and have unimaginable success. 
I love this episode. 
I love his story.
Please guys - be more like John. I know I try to be! 
If you want to follow up with John, you'll need to be a FCH member! Join us over at www.foundersclubhouse.co.uk/join 
Sign up to the Slack - and join our community, with some of the best minds in business. 

Ep 20: Retargeting ads - are you doing them right? Or at all...

In this week's episode Jayden and Danni talk through how to set up and execute high performing and converting, retargeting ads.
From audience selection and specification to defining the content for the customer journey and how to segment the audience, the team take the time to really dive into the importance of having retargeting ads, but also, the importance of doing them differently to the rest of the market! 

Ep 19: Do your product pages suck? Find out...

In today’s episode Jayden teaches on the importance of product pages and what things you may be doing wrong, resulting in a high number of 3-second bounces.
Jayden discusses how to ensure your customers make it past the 3-second bounce, to improve conversions and/or generate qualified leads.
Jayden also shares some quick, easy wins and actionable tasks you can implement to not  only make life a lot easier when uploading new products. But to also ensure those product pages are working hard to not only retain visitors, leading to greater conversions, but also send positive signals to google, helping your quality score. 
To join the clubhouse visit www.foundersclubhouse.co.uk/join 

Ep 18: How just12 tasks will 3x your business in only 1 year!

In today's episode Jayden and Danni walk through Jayden's road-map template for business growth. This is what Jayden followed to 3x Business One in under two years. 
 
It's his LCV! Leads, conversions, value - it's a simple, yet highly effective framework, which if set up and executed properly will result in amazing results each quarter. 
 
To use this template, join the founders clubhouse today at www.foundersclubhouse.co.uk/join. 
 
 

Ep 17: How we fumbled the bag and lost out on millions of pounds - with Hannah Chambers

If you're a parent - this one's for you.
Today Danni and Jayden are joined by their newly-appointed Operational Consultant, Hannah Chambers, owner of Bored of Busy, where they discuss their personal need for a strong operational infrastructure for the business to avoid another early sale, like business one, which resulted in a loss of hundreds of thousands, if not millions of pounds (expert advice approved statement!!)
The team today discuss the importance of this infrastructure - from being able to go on holiday for a week, to reducing owners risk when selling your business and not having your multiple suppressed! 
Jayden recently met with his buyer of business one, who reported that he'd give Jayden an A* for marketing and SEO, but a complete FAIL for operations of business one!! This was reflected in Jayden's ability to mentally cope with the success of business one and was ultimately responsible for the failings.
If this episode resonates with you - reach out to Hannah at @Boredofbusy on Instagram! She is accepting new clients!
https://www.boredofbusybiz.com/Home 
If you aren't currently a member of the Founder's Clubhouse - join us at www.foundersclubhouse.co.uk/join ! 
 
 
 
 

Ep 16: AI in business - there's a time and a place. But it works.

In today's episode Danni and Jayden discuss 5 actionable ways you can and should be using AI tools in your business. 
There are certain areas where if you layer different tools correctly, you can make exceptional leaps and see huge success. 
Jayden and Danni's first business went from less than 10 website visitors a day, to near 500 a day, in less than 5 months, all through organic SEO, where AI was heavily relied on within that SEO strategy. 
To visit any of the courses referenced in this episode head to www.foundersclubhouse.co.uk/join to become a member and access the masterclass library.

Ep 15: Changing the way you think about marketing - The George Bryant method

If someone walked into your store and picked up an item for 5 seconds, put it back and carried on walking around the shop. Would you pay someone to follow them around holding that item saying "are you sure you don't want this?" 
Probably not. Except, your re-targetting ads are probably doing just that right? 
Today Jayden and Danni unpack a different way to think about marketing. Heavily inspired by George Bryant, billionaire marketing guru and ex US marine, Jayden and Danni use elements of George's theory in their day to day marketing and want to share that with you.
Listen to George's Podcast here -https://podcasts.apple.com/gb/podcast/the-mind-of-george-show/id1504361992
To access the courses and teachings discussed in this podcast, go to www.foundersclubhouse.co.uk/join to become a member of this special community and be a thriving founder. 
 
 

Ep 14: We're exposing ourselves BIG TIME - 2025 business success predictions

Hey Founders, 
Happy New Year! Today Danni and Jayden talk predictions and hopes for the success of the Founder's Clubhouse for 2025.
In this episode Danni also opens up about her fears and doubts about the business, while Jayden promises holidays to Barbados!
Join us over at the Clubhouse, www.foundersclubhouse.co.uk/join for 2025!